An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, product or service.
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.
The aim of being a good designer is to have an influence. If you design furniture or lifestyle, you should influence the way people evolve globally. It's good to have an influence.
To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.
I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.
Design is the method of putting form and content together; there is no single definition. Design can be aesthetics. Design is so simple, that's why it is so complicated.
What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.